Why consistency is better than originality

The title might be a little misleading, I guess it should read “why consistency is just as good as originality”. But when it comes to your writing and publishing career, especially if you’re an indie author, then consistency really is king.

For readers, a book that gives them a completely new perspective and a fresh take on the genre is amazing. But they might love it just as much as that other book that features all their favourite tropes and feels like a warm hug every time they reread it.

And which one can you write more quickly and easily, and publish more often? I’d say for most of us its the consistent book rather than the original book.

Consistency makes a publishing career

As an author, you might have a few truly original books inside you, and I absolutely encourage you to write them! But they can take years to finish because you need the right inspiration, the right headspace, and let’s be honest, we’re much more particular about these special books-of-our-hearts – the weird little WIPs we’re nervous to share in case nobody else likes them – than we are about the ones we know people will love because we’ve put the old, tried-and-true tropes to work.

Your readers love your writing, your voice, your world-building and storytelling. And their absolute favourite thing? When you bring out a new book. So give them what they want and consistently write and publish, don’t keep them waiting because your shiny, original story isn’t quite perfect yet. Get it perfect in the moments of inspiration and flow, when the muse is kind and the sun shines on your soul project.

But in the gaps between, write that comfort book. Employ all of your favourite tropes. Fan of friends-to-lovers? Write it. Secret royalty? Give it to us. And don’t feel bad if it’s not the most original, earth-shattering, mould-breaking story you’ve ever told. We all need those books that feel like coming home and putting on our oldest, cosiest sweater.

Original is overrated

You’ve probably heard that there’s nothing original left in this world, and it’s not far wrong. The rare book that comes out and shakes up the industry, turning everything that’s gone before it on its head, is all the more exciting because it’s just that – rare.

Humans love familiarity. We love comfort. Our brains are really stressed out by the new and different. There’s a reason why tropes are a thing, why so many stories follow the same old patterns and yet are still told centuries, if not millennia, later. It’s because we love them, they make us feel safe, they give us an experience we crave, which is to know how it’s going to end, how the story will turn out, and where the twists and turns will come.

Storytelling is the oldest method of spreading news, warnings and information. Hearing the same story, told in different ways, over and over again, is how we learn. So don’t shy away from retelling, tropes, and even prequels, sequels and tie-in series that fans of your other books will love.

It might be fan-service, but at the end of the day, we’re here to serve our fans, so why not give the people what they want?



7 things I wish I’d known when I published my debut novel

It’s been almost a year since I published my debut novel, The Fair Queen, and I can honestly say it’s been one of the best years of my life. Pandemic aside, the friends I’ve made, opportunities I’ve been given and everything I’ve learned since hitting ‘submit’ on my first book have made it an amazing twelve months.

But, that’s not to say that I wouldn’t do it slightly differently if I had my first time again. Sadly, I don’t actually own a time machine, so I’ll have to settle for doing a few things – and NOT doing a few others – next time around. Bring on book two, The Solitary King!

Here’s seven things I wish I’d known when I published by debut novel:

Fast release

OK, so I won’t be fast releasing books 2 and 3 in The Fair Chronicles, sadly, my timeline for these books will be early 2022 and early 2023, for so many reasons (I’m starting a degree soon and my military husband is moving away for work and then being deployed next year, so it’s going to be a busy couple of years!). But next series for definite!

The difficulty with slow releasing is that you end up having to work ten times harder on your marketing to get people to remember you and buy the next book. With fast releasing, they’ve just read (and hopefully loved) your first book in the series and can’t wait to get their hands on the next one.

On that subject…

Linking to preorder book 2 in the back of book 1

When I published The Fair Queen, I had already written a good chunk of The Solitary King, but I didn’t trust myself to have it finished in time for people to preorder it and get it by a specific date. And, wouldn’t you know, like a self fulfilling prophecy, I haven’t gotten TSK ready for publication yet. But it is in the works, and in six months’ time not only will you be able to buy The Solitary King, but you’ll also be able to preorder the third and final book in Aria’s story (which is currently untitled, but one thing at a time).

The cover might be a place holder, the blurb might be a little vague and subject to change, but I’m promising you now that there will be a link to preorder TFC3 at the end of TSK and I’ll keep to my promised publication date in early 2023.

Hold me to that.

Facebook groups

I didn’t have a Facebook group for readers when I started this publishing journey, in fact I’ve only just started one (you can join Lyndsey Hall’s Fair Folk here). But not only that, I was barely in any groups myself, I didn’t know many of my fellow indie authors, I didn’t have a real community or a place for readers and friends to share about books and play games and host giveaways. And now I do!

I’ll definitely be using my Facebook group more going forward, in fact, I’ve got a few really cool ideas for my birthday in early August and The Fair Queen’s bookaversary on 30 August…

Newsletter swaps

I’ve actually had an email newsletter for years, but it only consisted of my most recent blog post emailed out to around 30 people who’d signed up in 2016. So when I heard about the great indie marketing tactic that is newsletter swaps, I knew I needed to get started sooner rather than later!

I’ve now got almost 2k email subscribers who get Letters from the Fair Realm every week, with a bit of an update about life, my books, anything fun coming up over the next week or two, as well as a link to my latest blog post and a few book recommendations and book fairs with discounted books, new releases and Kindle Unlimited books. It’s been a great way to connect with new readers and get some feedback on what people like and want to read.

Where do I find other authors to swap newsletter mentions with, you ask, well Facebook groups, but also…


If you’re a self-published author, or aspire to be, then StoryOrigin is definitely worth looking into. I was introduced to it back in March when it was still in beta (read: free) and now I’m a paying member as I found it so useful for my book marketing efforts.

SO lets you create and join group promos (book fairs) which will then be shared by all the authors involved in their newsletters and even on social media, giving you more exposure than you ever could have gotten alone (teamwork, amirite?). It also allows you to search for newsletter swaps with other authors in and around your genre, using either a universal book link (UBL) or a reader magnet (a free short story, novella, book, or sample).

That’s not all though, you can also use it to host review copies and accept requests from reviewers, whose stats for downloads versus reviews you can check before approving. Plus there’s a handy word goal tracker to help you get words on the page.

If I could go back a year, I would definitely join StoryOrigin sooner and start building my email list and creating reader magnets to get my readership ready (this isn’t an ad btw, I’m just a big fan!).


One of the things I hadn’t considered before this year is big promo sites and newsletters. I just hadn’t even realised these sites existed, let alone that there were some that were worthwhile paying for and others that weren’t. Luckily, Reedsy and Kindlepreneur (two sites for writers I absolutely trust and can comfortably recommend you check out) have created lists of the best promo sites and newsletters to get your book out there, including which have free services. (Spoiler: not many do!)

These services are best utilised for brand new releases and big sales, so the week your new book comes out or over the few days your book is free or 0.99. You either want to make your money back from sales, or get enough free downloads that you know the reviews will start to roll in and it’ll be worth the cost in the long run.

(I’ll do a more in depth blog post on these services and which have worked well for me soon.)

Author friends!

I don’t know what I would do without the friends I’ve made since I decided to self publish my stories. Or where I would be. Whether I’d have stuck out this indie life and continued with publishing. I certainly wouldn’t have reached as many readers as I have, or been offered the opportunities I’ve been lucky enough to have. I wouldn’t have a second published story coming out on 16 July in Enchanted Waters, or a group of ride-or-die indies who have had the best time working together over the past year that we’ve decided to do it again next year, with Enchanted Forests.

This past year has been a dream come true, even wilder than my wildest dreams, and it’s been made possible by you guys, my loyal blog readers, the fellow authors who helped me along the way, through NaNoWriMo and Pitch Wars, the friends in Facebook groups where we shared synopses and blurbs, celebrated word count goal wins and complained about agent rejections. The indies on Instagram who inspired me to go solo and take a chance on myself, and then became the best friends a new baby author could have.

Thank you to all of you, if you’ve ever read a single word I’ve written, here, on social media, in a book or elsewhere, then this is my thanks to you. You’ve made my dream come true this year.



Traditional publishing vs. self publishing

Happy New Year! I know I’m a little bit late, but I hope 2020 brings you lots of happiness and success, especially if you’re querying or plan to self publish a novel this year.

2019 was a particularly challenging year for me, for so many reasons, and some of the struggles aren’t quite over yet, so 2020 should be a pretty interesting and exciting year. I’m hoping to be in a completely different place by the end of this year (physically and mentally), I’ve got some big plans that I’d like to pay off in the next 12 months, and I’m going to need some accountability. Which is where you come in!

I’m not a huge fan of resolutions, but I do have a few intentions for the coming year, and the main one relates to my writing.

In 2020, I’m going to publish my first novel, The Fair Queen.

I’ve decided to self publish instead of pursuing traditional publishing any further, for several reasons. I haven’t decided on an exact date yet, as I need to complete another round of rewrites, send the manuscript to a professional editor, and give it a good polish before it’s ready for publication. I’m aiming for September, but as we all know, things happen and plans change, so I won’t announce an official release date until I’ve at least engaged an editor, in case their schedule doesn’t quite fit with a September launch.

So, I thought I’d explain why I’ve decided to go down the self publishing route. I’m going to weigh up the pros and cons of both self publishing and traditional publishing, as there are definite benefits to both, it’s just about personal preference and circumstances really, so don’t worry, I’m not just going to try and convince you that self publishing is the best option for everyone.

Let’s get started, shall we?

What’s the difference between traditional and self publishing?

In a nutshell, traditional publishing means a publishing house buys the rights to your book, and then they take on the cost of printing and (some) marketing of your novel. The publisher pays you an advance, which they then recoup from sales, and once that’s been paid back you start to earn royalties. Your agent gets a cut too, usually around 15%.

With self publishing, the upfront costs of printing and marketing your novel all fall on you, but once the book starts to sell you won’t have to split the profits with anyone – except perhaps your sales agent, e.g. Amazon.

And that’s pretty much it. Except, obviously there are a million and one other little things that tip the scale in either direction, depending on your specific circumstances and needs.

The pros and cons of traditional publishing

The number one benefit of traditional publishing is access – access to the best editors and cover designers in the business, access to a much larger market of buyers thanks to a big marketing budget/team and contacts in every major bookstore. Access to information and knowledge that takes years to amass, and thousands of pounds (or dollars, euros, etc.) spent on degrees and courses, membership to professional organisations, and everything else it takes to be at the top of your professional game.

The other main benefit is, of course, the money, as you won’t pay a penny up front and will actually be paid a lump sum for your hard work, before any books have even sold.

Unfortunately, book advances aren’t quite what they used to be (what industry hasn’t had to make cuts?), and they’re normally paid in 3 instalments – the first on signing the contract with the publisher, the second on delivery of the completed manuscript, and the third on publication. And, as we all know, publishing is a very long process, so these payments could be a year or more apart. So even if you were lucky enough to receive a £50,000 advance, you won’t receive it all in one go, and if you’re a full time writer or decide to quit your 9-5 on receiving your book deal, you might struggle to pay your usual outgoings if you rely on your book advance alone.

But, on a positive note, once you outsell your advance, you’ll start to receive royalties. Only a small percentage of books ever actually outsell their advance, and when they do, royalty cheques are usually only paid twice a year, so there could be a six month stretch between each payday. (Here’s a great article on book advances and royalties.) In short, until you’ve published several books and can command large advances, and are bringing in a good amount in royalties, you might want to keep your day job to make sure you can afford to eat and pay the bills.

Some authors are very open and honest about the publishing industry and the money they receive for their books. Mackenzi Lee (author of The Gentleman’s Guide to Vice and Virtue) often does Q&As on her Instagram Stories where she answers questions from readers and writers looking to publish, she’s definitely worth a follow (and if you haven’t read her books, I’d 100% recommend them!).

Even if you do get a book deal with a major publishing house, and they decide to invest some of their marketing budget in selling your book, you won’t be guaranteed a book tour, or a stand at YALC, or any advertising. You might find that you still have to organise and pay for these things yourself, if you choose to do them. You’ll likely have to pay for your own travel and accommodation if you do book signings and readings or attend festivals.

If you want to encourage pre-orders (a huge factor in whether a book is successful in its first week, effecting the author’s future advances etc.) you’ll probably have to organise your own pre-order offer, whether that’s a free enamel pin or a postcard with a character portrait you’ve had commissioned.

These marketing methods are all optional, but if you want your book to succeed and outsell its advance, and to improve your chances of selling your next book to a publisher, you will have to play a part in marketing it yourself.

(My day job is actually in marketing, so I’ll do a whole post on book marketing soon and link to it here when it’s live.)

For me, the biggest negative against trad-publishing is that you’re no longer able to write whatever you want. If you planned a trilogy but book one has poor sales, your publisher may not buy book two. You might have a brilliant idea for a space-western-thriller, but if your agent and publisher hate it there’s no point in writing it (unless you decide to do it in your spare time for fun or bonus free content – but now that writing is your job you won’t have as much time to write for fun/free, sadly).

Ultimately, there are some huge pros to traditional publishing, you’ll have the support and assistance of entire teams of qualified and experienced people, and you won’t have to worry about cover design, formatting, getting your book into shops or on Amazon, plus you’ll start earning money almost straight away. If you can get through the query trenches and find an agent, and get a publishing deal, it’s definitely worth taking the offer of traditional publishing, if only for the exposure you’ll receive and the contacts you’ll make. Just remember that it’s not all easy-breezy and wonderful, and you might not make as much money as you always imagined – especially not from your first book. Go in with your eyes wide open, and you could become hugely successful as a traditionally-published author.

The pros and cons of self publishing

Self publishing is the DIY option for getting your stories into the world, and that comes with lots of positives as well as a few negatives. First of all, you have complete control over what you write, your book’s title and cover, how much it costs for readers to buy and whether it becomes a six book series or remains a standalone. You get to decide when it’s released, where it’s available to buy or download, and how it’s marketed.

Unfortunately, this also means that you’re solely responsible for doing and funding all of the above. Which means spending a lot of time reading and researching, whether it’s genre standards your novel will need to fit, such as length and style, or cover design basics (your book should sit well next to others in its demographic and genre, so you’ll need to maintain certain elements of cover style to look like your book “belongs”, whilst also standing out enough to be picked).

You’ll either have to learn how to format your novel and convert it to the right file format, or pay someone else to do it for you. You’ll need to learn about publishing platforms and chose the right one for you, and decide whether to publish just an ebook or offer a print version too, via a Print-on-Demand service. Amazon’s Kindle Direct Publishing is probably the easiest and most well-known option, but you may also want to get your book into physical shops, and, you’ve guessed it, that all comes down to you with self publishing.

Ingram Spark, the other well-known self publishing service, will make your book available to book stores and libraries, but they have to know about it and request it, so you’ll still need to get the word out there about your book yourself.

You might have seen other books with cool features, such as maps, custom character artwork, quote prints and enamel pins, book trailers and fancy online ads where elements of the cover art appear to move. And there’s no reason why you can’t have any or all of these things, but unless you learn how to design and create them yourself, then you’re going to have to pay a professional to do it for you, and the cost of design and production can be prohibitive when you’re just starting out and haven’t made a penny from book sales yet. Fiverr is a good place to start, or search on Instagram and ask for recommendations from your online author friends.

You may need to build an author website, create a presence on certain social media (Twitter and Instagram have the biggest bookish communities), maybe even start a blog or email newsletter in order to reach your audience and build a readership. These can all be done completely free, but your time is your most valuable resource and you don’t want to waste it on marketing efforts that may or may not work for you.

Have you noticed I haven’t mentioned writing yet? Let’s assume that you’ve got a pretty solid book written already, it’s got a beginning, middle and end and an appropriate word count for your genre. (Here’s a great blog post on word counts by genre). In order to make it the best book it can be and get it ready for publication, you’ll need to get as many eyes on it as possible, and not just any old eyes, but other writers, readers who know and love your genre, and professional editors. (I wrote a post a while back about alpha and beta readers and critique partners, give it a read if you’re not sure which kind you need.) The only one of these that should cost you money is a professional editor, but I wouldn’t recommend skipping this step unless you yourself are a trained editor, and even then there’s definitely going to be something you miss as the author that another skilled editor will pick up on.

The most important thing a self published author needs is a community, as you’ve missed out on the all-important access that traditional publishing offers – you need to build a network around you of other writers, especially other self publishing authors who can support and advise you along the process. You want to find other writers in your genre to share manuscripts with and offer critiques and feedback, to recommend great editors, cover designers and marketing professionals, to you. To celebrate and commiserate with through the ups and downs, to share each others books and help spread the word to your audiences, and to become lifelong writer friends.

In summary, the biggest pro of self publishing is the freedom – deciding what to write and when to publish it, without falling prey to the whims of agents and publishing houses. And the biggest con is that you’ll have to do it all by yourself, or part with your hard earned cash to get professional help.

What is hybrid publishing?

In recent years, as self publishing has become so much more accessible, there has been a growing trend in hybrid publishing. As you can imagine, hybrid publishing refers to a combination of both traditional and self publishing. For example, an author who has a traditional publishing deal for an ongoing series of crime thrillers may also love writing cosy mysteries, but their publisher doesn’t want to damage the brand they’ve built up in the author’s name, so they won’t publish the cosy series. The author may choose to self publish, possibly even under a pseudonym, as long as it wouldn’t impact on their publishing deal.

Some authors start off as self publishers, but are eventually discovered by an agent or publisher who loves what they write and offers them a contract. They might continue to publish some books themselves whilst also writing for the publisher, or they may leave their previous publications up and go fully trad-pub, having gotten their big break as a self-pubbed author.

Whichever way it works out, hybrid publishing may be the best option for a lot of writers. Say you have an idea you know the big publishing houses are desperate for right now, you could write and query that, whilst self publishing the strange little story that whispers in your head at night, but that you know no agent or publisher will want to touch. There are almost no limits to hybrid publishing (as long as you keep to any contractual terms and conditions), so it’s worth considering when deciding whether to trad-pub or self-pub – you don’t have to choose just one!

Now you know the basics of traditional publishing, self publishing and hybrid publishing and can make an educated decision when the time comes to send your words out into the world. Let me know how you plan to publish, or if you are already a published author then how you decided which way to go!